A bookkeeper plays a pivotal role in a PR business by managing its financial records and ensuring fiscal clarity. Their primary responsibilities include recording daily financial transactions, reconciling bank and credit card statements, and preparing balance sheets and income statements. They track expenses and incomes, making sure that every penny spent or earned is accurately accounted for using double-entry bookkeeping. By monitoring accounts payable and accounts receivable, they help maintain a healthy cash flow. Furthermore, with their meticulous record-keeping, they ensure compliance with tax obligations and assist in budgeting processes. In essence, a bookkeeper provides the financial backbone essential for a PR business’s stability and growth.