For a PR business, a bookkeeper is indispensable. They ensure your financial records – like ledgers, journals, and balance sheets – are accurate and up-to-date. Without their expertise, you risk mismanaging funds, overlooking expenses, and inaccurately reporting revenue, which can lead to potential legal and tax implications. They handle accounts payable and receivable, reconciling bank statements, and even preparing financial reports, giving you a clear snapshot of your business’s financial health. By handling the intricacies of day-to-day financial transactions, a bookkeeper allows you to focus on building and maintaining client relationships, strategizing campaigns, and growing your PR business.